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Analytics and Reporting Perth

REPORTING
SHOULD CHANGE
THE NEXT
DECISION.

Analytics and marketing reporting for Perth businesses that connects activity to commercial outcomes. We build dependable tracking, bring the channels into one view and explain what the evidence means for the next decision.

See What We Track
GA4 and GTM setup
Looker Studio dashboards
Commercial outcome reporting
Senior interpretation
Connected Performance View
Illustrative dashboard
01
Demand
Qualified
02
Conversion
Verified
03
Revenue
Connected
04
Decision
Prioritised
Commercial trend over time
M1
M2
M3
M4
M5
M6
Connected channels
Search
Live
Social
Live
Organic
Live
Lifecycle
Live
🎯
Revenue Tied to Spend

Connect media cost to qualified enquiries, purchases and the commercial outcomes your systems can reliably measure.

📊
Unified Cross-Channel View

Google Ads, Meta, SEO and email all consolidated into one clean Looker Studio dashboard so nothing gets missed or misattributed.

💬
Plain English Always

No jargon, no alphabet soup of metrics. Every report includes a plain-English summary of what happened and exactly what we are doing next month.

🔔
Proactive Not Reactive

We flag issues before they become expensive problems. If something drops, you hear it from us first — not when you notice it yourself.

Reality Check
Currently getting reports full of impressions and reach but no mention of revenue?
That is not enough to guide a decision. We connect channel activity to the commercial measures your business can act on.
What Actually Matters

Vanity Metrics vs
Real Business Numbers.

Most agencies focus on metrics that make them look busy. We focus on the numbers that actually grow your business — the ones that tell you whether your marketing is working or wasting money.

❌
What Most Agencies Report
Impressive-looking numbers that do not grow your business
📢
Impressions and Reach

How many times your ad was shown means nothing if those people never become customers. Reach does not pay invoices.

👍
Likes, Shares and Follows

Social engagement is nice to have but you cannot run a business on it. Vanity metrics, not business metrics.

🖱️
Clicks and Click-Through Rate

Someone clicking your ad is not the same as becoming a customer. Clicks alone tell you nothing about marketing effectiveness.

👀
Website Sessions and Pageviews

Traffic going up means nothing if those visitors are not converting into leads or sales. Volume without conversion is worthless.

📈
Keyword Rankings Without Context

Ranking for terms nobody searches or terms that never convert is not an achievement worth reporting to any business owner.

✅
What Doug Media Reports
Numbers directly tied to your business growth and revenue
💰
Revenue and Return on Ad Spend

Where your sales systems allow it, spend is connected to revenue so channel efficiency can be judged with appropriate attribution context.

📞
Leads, Calls and Form Submissions

The actual enquiries your marketing generates — tracked precisely with source attribution so you know exactly what is driving results.

💲
Cost Per Lead and Cost Per Acquisition

What it actually costs to win a new customer through each channel — the number that drives every budget decision we make on your behalf.

📊
Conversion Rate by Channel and Page

Which channels and landing pages are turning visitors into customers — and which ones need urgent attention and improvement.

🔄
Revenue by Marketing Source

Exactly how much revenue came from Google Ads, Meta, SEO and email — so you always know where to invest more and where to pull back.

No More Guessing
Stop guessing which marketing is working and which is wasting money.
We set up dependable measurement and show how channel investment relates to enquiries, sales and revenue signals.
What You Get Every Month

A Report That Tells
You the Truth About
Your Marketing.

Every month we send you a clear, structured report that covers every channel we manage. No inflated numbers, no cherry-picked stats, no burying bad news in footnotes. Just the full picture with our honest interpretation and a clear plan for what we are doing next.

Alongside the monthly report, you get access to a live Looker Studio dashboard so you can check your numbers any time without waiting for the next reporting cycle. Full visibility, always.

Every report includes
Executive summary in plain English
Revenue and leads by channel with source attribution
Cost per lead and cost per acquisition
Month-on-month and year-on-year comparison
What worked, what did not and exactly why
Concrete action plan for the coming month
Illustrative Monthly Report
Key Performance Indicators
Demand
Qualified volume
Value
Commercial outcome
Cost
Acquisition efficiency
💡
Insight: Search is producing a higher share of qualified enquiries. Validate lead quality with sales data before reallocating budget.
Revenue by Channel
Google Ads
Measured
Social
Measured
Organic SEO
Measured
Email
Measured
Next Month Action Plan
→
Validate sales quality before moving more budget toward the strongest demand source.
→
Test the highest-friction landing-page step and compare qualified conversion rate.
→
Resolve the tracking gap before using channel totals for the next allocation decision.
Our Analytics Stack

Professional Tools.
Set Up Properly.

Bad tracking gives you bad data. Bad data leads to bad decisions. We set up every analytics tool correctly from the start so you can trust the numbers and make confident decisions based on what is actually happening in your business.

Most businesses have GA4 installed but not configured — missing conversions, tracking bot traffic or attributing sales to the wrong source. We fix all of it and give you clean, accurate data from day one.

📊
Google Analytics 4
Web Analytics
🏷️
Google Tag Manager
Tracking Setup
🔍
Search Console
SEO Data
📈
Looker Studio
Live Dashboards
🎯
Google Ads
PPC Reporting
📘
Meta Business Suite
Social Reporting
🔥
Hotjar
Behaviour Analytics
📞
Call Tracking
Phone Lead Tracking
⚡
Semrush
SEO and Competitor
Our Analytics Process

From Broken Tracking to
Complete Visibility.

01
Analytics Audit

We audit your existing GA4, Tag Manager and platform tracking setups. We find every gap, misfire and missing conversion event that is giving you inaccurate data to make important budget decisions from.

02
Tracking Setup and Configuration

GA4 configured correctly, Tag Manager set up properly, all conversion events tracked — form fills, phone calls, purchases and micro-conversions. Clean, accurate data from day one rather than after six months of guessing.

03
Live Dashboard Build

A custom Looker Studio dashboard pulling data from every platform you use — Google Ads, Meta, Search Console, GA4 and more — into one place so you can check performance any time without logging into five different tools.

04
Goal and KPI Alignment

We align your reporting to your actual business goals. If you want more leads, we track leads. If you want revenue growth, we track revenue by source. Reporting without clear goals aligned to your business is just noise.

05
Monthly Reporting and Insights

A clear, structured monthly report with a plain-English executive summary, channel-by-channel performance, honest commentary on what worked and what did not, and a concrete action plan for the month ahead.

06
Continuous Optimisation

Data without action is useless. Every month we use the data to make concrete changes — shifting budget, pausing what is not working and doubling down on what is. Reporting that actually improves your results month on month.

Free Analytics Audit
KNOW EXACTLY
WHAT YOUR
MARKETING
IS RETURNING.

We will review your current measurement setup, identify unreliable or missing signals and explain which fixes would make your reporting more useful.

Full GA4 and tracking audit at no cost
Conversion tracking gap analysis
Dashboard priorities mapped to business goals
Plain English monthly reports
Connected to our integrated growth engagement
Get Your Free Analytics Audit

Tell us what you cannot currently see or trust. We will review the context before the first conversation.

Why Choose Doug Media

Reporting That Actually
Improves Your Results.

🔍
Revenue Tied to Every Channel

We trace every lead and sale back to its exact source. No black boxes, no guesswork about what is working and no vague claims about brand awareness driving results.

📊
Unified Cross-Channel Dashboard

All your platforms in one live Looker Studio dashboard. Check performance any time without logging into five different tools and trying to piece everything together yourself.

💬
Plain English Reports

Every report comes with a plain-English executive summary. No jargon, no alphabet soup of metrics. You know exactly what happened and what we are doing about it next month.

🔔
Proactive Issue Detection

We monitor the signals that matter and investigate material changes, tracking failures and anomalies before they distort important decisions.

🎯
Data That Drives Action

We do not just report and walk away. Every insight comes with a concrete action — adjust a budget, pause a campaign, fix a landing page. Data that actually improves your results.

⚙️
One Connected Engagement

Reporting is part of how we manage SEO, paid media and the website together. It is not a detached monthly document delivered after the decisions are made.

Get Started
Ready to know exactly what your marketing is returning?
Talk to our team today. First call is free and includes a full analytics and tracking review.
Book a Free Call
Analytics Questions

Frequently Asked Questions

Do I need analytics and reporting as a separate service?
Analytics and reporting are included in every Doug Media growth engagement because they connect SEO, paid media and the website to the same commercial priorities. We do not offer ongoing reporting as an isolated retainer.
What is Looker Studio and why do I need it?
Looker Studio is Google's free dashboard tool that pulls data from all your marketing platforms into one live view. Instead of logging into Google Ads, Meta, Search Console and GA4 separately and trying to reconcile the numbers, you see everything in one place. We build a custom dashboard tailored to your business goals.
How do you track phone calls as conversions?
We set up call tracking through Google Ads and can integrate third-party tools like CallRail for more detailed attribution. Every inbound call from your marketing is tracked to its source — so you know whether that call came from a Google Ad, an organic search, a Meta ad or your email campaign.
Our GA4 is already set up. Do we still need this service?
In most cases, yes. Having GA4 installed is not the same as having it configured correctly. The majority of businesses we audit have GA4 running but are missing key conversion events, tracking bot traffic, not filtering internal visits or attributing revenue to the wrong source. We audit what you have and fix what is broken.
How often will we receive reports?
Monthly reports are the standard cadence — detailed enough to be meaningful, regular enough to catch issues early. You also get a live Looker Studio dashboard so you can check performance any time between reports. For clients running large ad budgets we can do fortnightly reporting calls as well.
Can you report on channels you do not manage?
Yes. We can build a unified reporting dashboard that covers all your marketing channels — even platforms we do not manage directly. As long as we have access to your accounts, we can pull the data and give you a full, accurate picture of your marketing performance across every channel you are running.
Still Have Questions?
Talk to our analytics team and we will give you straight answers.
No pitch, no pressure. Just honest advice on what you need to track and how to set it up properly.
Contact Us
Know Your Numbers

STOP GUESSING.
START KNOWING.

Book a personal measurement audit. We will review your tracking, reporting and commercial data flow, then identify the clearest improvements for more confident decisions.

Personal audit Integrated growth engagement GA4 and GTM Perth-based team
One outcomeBetter
decisions
01Collect reliably
02Connect outcomes
03Interpret evidence
04Act and learn

Measurement becomes valuable when it changes what happens next.