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Email Marketing Perth

TURN FIRST
INTERACTIONS
INTO LONGER
RELATIONSHIPS.

Email marketing for Perth businesses that connects acquisition, customer behaviour and retention. We build the campaigns, segments and automated journeys that help the right customer receive the right message at the right moment.

View Services
Lifecycle strategy
Automation and segmentation
Klaviyo and Mailchimp
Revenue-linked reporting
Email Campaign Dashboard
Live
01
Acquire
Consent
02
Nurture
Relevance
03
Convert
Intent
04
Retain
Value
Active campaigns
Welcome Sequence
Auto
LIVE
Abandoned Cart
Auto
LIVE
Education Campaign
Broadcast
TEST
Win-Back Sequence
Auto
LIVE
Commercial outcome
REVENUE
Connected to reporting
💰
Owned Customer Access

Build a permission-based audience you can reach without paying for every future impression or click.

🤖
Behaviour-Led Automation

Useful messages respond to real customer actions, lifecycle stages and buying signals rather than a generic calendar.

🎯
Relevant Segmentation

Audience groups receive messaging shaped around their relationship, interests, purchase history and intent.

📊
Commercially Measurable

Tracking connects campaigns and flows to enquiries, purchases, repeat activity and customer value.

Free Email Audit
Not sending emails to your list? Your competitors are talking to your customers.
We will review your current email setup and identify the clearest lifecycle, segmentation and measurement opportunities.
Why Email Marketing

Acquisition Starts the
Relationship. Email
Develops Its Value.

Paid media and search can create the first visit, enquiry or purchase. Email helps the relationship continue after that moment with relevant education, reminders, onboarding and retention activity.

The aim is not to send more email. It is to use customer data carefully so every campaign or automation has a clear audience, purpose and commercial measure.

01
Permission and healthy audience foundations
02
Segments based on behaviour and value
03
Automations mapped to lifecycle moments
04
Reporting tied to commercial outcomes
The Customer Lifecycle
Acquire
Consent and context
Welcome
Set expectations
Nurture
Build confidence
Convert
Remove friction
Retain
Grow lifetime value

Each stage has its own audience, trigger, message and commercial measure.

Platforms We Work With
📧 Klaviyo
🐵 Mailchimp
⚡ ActiveCampaign
🔶 HubSpot
Email Marketing Services

Everything Your Email Programme Needs
To Earn Its Place.

Strategy, data, creative, automation and reporting work together so email supports the wider commercial journey.

01
🔍
Email Strategy and Audit

Full audit of your existing setup, list health, deliverability and automation gaps. We build a clear strategy before writing a single email so every send has a purpose and a measurable goal.

02
✍️
Campaign Design and Copywriting

On-brand email templates and compelling copy written to drive action. We write emails people actually want to open — not the kind that sit unread or get sent straight to the promotions tab.

03
🤖
Automation and Sequences

Welcome series, abandoned cart, post-purchase, nurture and win-back sequences built, tested and improved around real customer behaviour.

04
🎯
List Segmentation

We segment your audience by behaviour, purchase history, engagement and demographics. The right message to the right person dramatically increases revenue per email sent across your entire list.

05
🧪
A/B Testing and Optimisation

Subject lines, preview text, send times, CTAs and layouts tested continuously. Every campaign gets sharper over time as we learn what your specific audience responds to best.

06
📊
Analytics and Reporting

Clear monthly reports tied to opens, clicks, revenue and list growth. You always know exactly what your email marketing is returning and what we are actively improving each month.

Start Sending
Have an email list sitting there doing nothing?
We will connect strategy, segmentation and automation so your list becomes a more useful part of the customer journey.
Works While You Sleep

Lifecycle Automation That
Supports Every Stage.

Whether you run an e-commerce store or a service business, useful automation responds to what customers do, what they need next and where they are in the relationship.

We map the journey, define the trigger and write the message for each meaningful moment. Automation handles the timing. Strategy, judgement and continuous improvement stay human.

01
Welcome new subscribers with context and a clear next step
02
Respond to intent with timely, behaviour-led messages
03
Support customers after purchase or enquiry
04
Re-engage valuable audiences when the timing is right
🛒
E-Commerce Journey
For online stores — Shopify, WooCommerce, retail
1
Trigger: New subscriber or first visit
Welcome and Discount Series
5-email sequence that introduces your brand, tells your story and delivers a first-purchase incentive. Turns cold subscribers into buyers within the first 7 days.
Brand introductionFirst-purchase journey
2
Trigger: Item added, checkout not completed
Abandoned Cart Recovery
3-step recovery sequence sent at 1 hour, 24 hours and 72 hours. Reminds, reassures and if needed offers a small nudge to close the sale before interest fades completely.
Intent signalFriction removal
3
Trigger: Purchase confirmed
Post-Purchase and Upsell
Confirmation, onboarding tips, complementary product recommendations and a review request. Turns one-time buyers into repeat customers and brand advocates who refer others.
Customer educationNext-best action
4
Trigger: No purchase in 90 days
Win-Back Campaign
Targeted sequence to re-engage lapsed customers with personalised product recommendations and a compelling reason to return before they are gone for good.
Lapsed segmentRelevant reason to return
✓
E-Commerce Result
Predictable Repeat Revenue
Measured against repeat purchase and customer value
🏢
Lead Gen Journey
For service businesses, trades, B2B, professionals
1
Trigger: Form submission or lead magnet download
Welcome and Trust Builder
5-email sequence that introduces your team, shares proof through case studies and reviews and positions you as the obvious choice before they even pick up the phone to enquire.
Trust sequenceProof and positioning
2
Trigger: No reply or enquiry within 7 days
Nurture and Education Sequence
Helpful content that answers their biggest questions and overcomes common objections. Builds trust over time so when they are ready to buy, you are the first business they think of.
Useful educationObjection handling
3
Trigger: High engagement or pricing page visit
Hot Lead Follow-Up
When a subscriber signals strong intent through multiple opens or visiting your contact page, a targeted sequence fires immediately to convert that warm interest into a booked call.
Intent signalHuman follow-up
4
Trigger: Became a client
Client Onboarding and Referral
Smooth onboarding sequence that sets expectations, delivers early value and at the right moment asks happy clients to refer others — turning one client into a consistent source of warm enquiries.
Clear onboardingReferral moment
✓
Lead Gen Result
Consistent Qualified Enquiries
Lower CAC. Higher LTV.

Not sure which journey fits your business? Most clients use elements of both. We map the right flow for you during your free email audit.

Our Process

From Disconnected Sends to a
Useful Lifecycle System.

01
Audit and Strategy

Full audit of your list, deliverability, existing campaigns and automation gaps. We map out exactly what needs to be built and in what order to generate the fastest revenue impact for your specific business and goals.

02
Platform Setup and List Health

Klaviyo, Mailchimp or ActiveCampaign configured correctly from the ground up. We clean your existing list, fix deliverability issues and set up proper tracking so every send reaches the inbox and is accurately measured.

03
Segmentation and Audience Mapping

We segment your list by behaviour, purchase history, engagement level and demographics so every email goes to the right people — not everyone on your list receiving the same generic message every single time.

04
Automation Build and Copywriting

Welcome sequences, abandoned cart, post-purchase, win-back and nurture flows built, written and tested. On-brand templates designed to get opened and acted on — not deleted, archived or sent straight to spam.

05
Campaign Management and A/B Testing

Ongoing broadcast campaigns managed monthly. Subject lines, preview text, content and send times tested continuously so your open rates and click rates improve with every single send we make on your behalf.

06
Reporting and Optimisation

Clear monthly reports showing opens, clicks, revenue and list growth. We tell you what is working, what we are changing and what we are building next — in plain English with no jargon or vanity metrics in sight.

Free Email Audit
YOUR LIST IS
YOUR MOST
VALUABLE
ASSET. USE IT.

Whether you have a list of 500 or 50,000, we will show you exactly how to turn it into a consistent, measurable revenue channel for your Perth business.

Full email audit at no cost
Automation opportunity analysis
List health and deliverability review
Lifecycle opportunity review
Clear priorities and next steps
Get Your Free Email Audit

We will review your setup and get back to you within 24 hours.

Why Choose Doug Media

Email Marketing That
Actually Converts.

✍️
Copy That Gets Opened

We write subject lines and email copy that people actually want to read. No corporate jargon, no spammy clickbait — just messages your audience opens and acts on consistently.

🤖
Automation Specialists

We build reliable flows that respond at the right moment, while keeping strategy, review and optimisation firmly in human hands.

🎯
Segmentation Experts

We avoid generic list-wide sends. Segmentation helps each audience receive communication that is relevant to its behaviour and relationship with the business.

📊
Revenue Focused Reporting

We report on revenue, not just open rates. You always know exactly what your email marketing is returning in dollars and cents every single month, clearly and honestly.

🔧
Platform Agnostic

Klaviyo, Mailchimp, ActiveCampaign or HubSpot — we work with all major email platforms and always recommend the right one for your business size, goals and budget.

⚙️
No Lock-In Contracts

Month to month. Our results keep you, not fine print. Most email marketing clients stay long term because the compounding revenue growth becomes too strong and consistent to stop.

Get Started
Ready to make email a stronger part of your growth system?
Talk to our team today. First call is free and includes a full email audit and strategy session.
Book a Free Call
Email Marketing Questions

Frequently Asked Questions

Do I need a big email list to get started?
Not at all. Some of the highest-performing email programs we manage started with lists under 500 people. A small, engaged, well-segmented list consistently outperforms a large unengaged one. We help you build the right foundation whether you have 200 subscribers or 20,000.
Which email platform do you recommend?
For e-commerce businesses we typically recommend Klaviyo due to its deep Shopify and WooCommerce integration and powerful automation capabilities. For service businesses, ActiveCampaign or Mailchimp often work better. We assess your business and recommend the right platform for your specific needs and budget.
How long does it take to see results from email marketing?
Timing depends on your list health, data, platform and the journeys being built. Campaigns can provide early learning, while automation needs enough real customer behaviour to test and improve. We set clear measures before launch and report progress against them.
Will email marketing work for a service business, not just e-commerce?
Absolutely. Email marketing is highly effective for service businesses — nurture sequences that build trust over time, follow-up campaigns for enquiries that did not convert, seasonal promotions and referral campaigns all work exceptionally well for service-based Perth businesses of all sizes.
How do you grow an email list?
We use a combination of lead magnets on your website, sign-up incentives, post-purchase opt-ins for e-commerce and targeted social media campaigns to drive quality subscribers onto your list. We focus on building an engaged list of people who genuinely want to hear from you — not just inflating raw subscriber numbers.
Can you work alongside our existing ads and SEO strategy?
Yes and email marketing works best as part of a unified strategy. Traffic from Google Ads and SEO gets captured into email sequences which then nurture those leads to conversion. Combining paid traffic with a strong email retention strategy dramatically reduces your cost per acquired customer over time.
Still Have Questions?
Talk to our email marketing team and we will give you straight answers.
No pitch, no pressure. Just honest advice on whether email marketing is right for your business right now.
Contact Us
Ready to Send?

YOUR LIST IS
WORTH MORE
THAN YOU
THINK.

Book a personal email audit. We will review your list, lifecycle, automation and measurement, then identify the clearest opportunities to improve customer value.

Personal audit One connected growth system All major platforms Perth-based team
One objectiveCustomer
value
01Acquire consent
02Welcome clearly
03Nurture intent
04Retain value

Useful communication compounds when every stage is connected.